The Rogue Principle
For us, being “rogue” is not a gimmick. It’s a genuine way of living that is real… right down to the bone. That much honesty can’t be faked!
Our “rogue” principle is put to the test in our lives, our dog training, and our products every day. We go against the grain even when faced with the massive hurdles of commercialization and misinformation of what “dog food” should be.
The Rogue Difference
We use the application of science, real-world experience and a healthy dose of common sense to produce an honest dog food product from beginning to end. There are no labeling tricks or deceptively marked products to mask the truth of our ingredients.
Our Mission
Bringing a revolution of dog nutrition to the people and to their dogs is our mission. We plan to do that by arming you with the power of choice. We accept that not everyone will understand our product. We realize that not everyone will embrace Rogue’s mission to disrupt the commercialized mind-set of what dog food is and what it should not be.